Social media without social media manager presence is no longer a growing business; it is already one of the most important aspects of trade in the twenty-first century. Regrettably, navigating the ever-changing preferences and norms of social media is sometimes a full-time job. This necessitates the hiring of a social media manager.
Why should you employ a social media manager?
The days of dismissing social media as a passing fad are long gone. A company’s social media presence must now be active and consistent with its brand identity. Furthermore, managing a company social media account entails more than just publishing product or service updates on occasion.
Nonetheless, merely avoiding offence will not suffice to ensure victory in 2023. The internet has shrunk our world. Because a conversion from Sao Paolo is equal to one from Slough, your social media presence should be global, drawing potential sales and consumers from all around the world. That involves developing a social media presence that appeals to everyone, as much as such a high goal is achievable, and raising brand awareness.
Choosing a Social Media Manager
If you believe that your company might benefit from the attention of a social media manager, the next step is to figure out how to fill this position. You’ll have a few alternatives here.
There is no hard and fast rule for determining which solution will best fit your company needs; you must make your own decision based on the recommendations provided throughout this book.
Influencers are a relatively new addition to the world of online trade, but their impact should not be ignored. Younger people trust internet influencers more than adults in positions of authority, so don’t underestimate their power.
The word “influencer” is frequently abused online, therefore exercise caution when employing such a person. If someone approaches you claiming to be an influencer, they are most likely not – simply a social media user with a moderate following searching for free stuff! Do not be taken in by their seeming interest in your company.
Social media marketing agencies or freelancers
Let’s say you’re not persuaded that you’ll require regular monitoring of your social media pages, or you’d rather not have someone working from your office. In that instance, you may think about bringing in outside help on an as-needed basis. This is usually done through the use of a freelance social media manager or a social media marketing firm. Both techniques have advantages and disadvantages, which we will address later.
If your company relies on social media, why not hire a full- or part-time social media manager? This way, you’ll always have someone on hand to put out ant fires or, more significantly, maintain your account in good standing with the public.
However, if you manage a tiny firm, expenditures can rapidly add up. Hiring a professional social media manager may be out of reach for some SMEs. Hiring an intern might be a solution – you’ll have a committed employee that handles all aspects of your business social media presence without having to pay the fees associated with agencies or freelancers.
Could you use the services of a virtual social media assistant?
A virtual social media assistant is a cross between a freelancer and a marketing firm. A virtual assistant will manage your social media presence from a distance, scheduling postings at optimal times and maybe communicating with consumers. But keep in mind that this is essentially an administrative position.
A virtual social media assistant can alleviate the burden of manually making updates, but software such as Hootsuite makes it simple to do it yourself. Furthermore, a virtual social media assistant will seldom give strategic insight into your campaigns and will not compose material for your accounts and advertising. Most SMEs would be better served by paying a little extra and hiring a social marketing firm.
What is the best way to hire a social media manager for a small business?
This is dependent on how seriously you take your social media presence and how important it will be in your future plan.
- If you do not intend to engage in social media beyond the most basic, essential level – something we do not advocate, but the option is yours – handle your demands in-house without the assistance of an expert.
- If you intend to undertake infrequent social media marketing campaigns, hire an agency or freelancer as needed. Although freelancers are less expensive (and interns are free), agencies offer a larger breadth of experience.
- If you intend to develop your company brand around your social media presence, engage a full-time social media manager or acquire the services of a social media firm.
- If you want to conquer the online sphere and have the resources to do so, team up with a social media influencer to attract consumers’ attention.