Do you work with e-commerce fields in any way? Then I have some bad news for you: You must be an expert in ecommerce UX. The user experience is critical to the growth of ecommerce. There are several case studies on this issue that focus on optimal practices. In this blog, I’d like to present another point of view on the three most critical aspects of e-commerce UX.
Why Ecommerce UX is important?
Ecommerce UX is important in ecommerce because it ensures that your customers can easily navigate your website, find what they need, buy it, and leave. And if you make it simple for people to buy from you, they will do so more frequently. That is why you must ensure that your company provides the best UX possible.
Increasing confidence in ecommerce UX
Trust building is one of the most time-consuming activities in the relationship between UX and ecommerce. We could write another blog article or maybe a book about this subject, but for now, we would like to provide you with some fundamental guidelines to follow while developing an ecommerce UX.
The first one has a clear objective. Customers will grasp the value of your items if you express your objective to them. You may create a solid relationship with them this way, and if you do it properly, they may become your influencers.
Have you included images of your members to your ecommerce site? You really should. Individuals will be more engaged if they know there are “actual” people behind your brand. Consider using faces in your automated email signatures. For example, I prefer to see who I’m speaking with. Make use of your articles or famous people. People have faith in the news and celebrities. They call themselves “experts.” You may also “purchase” news releases. Nothing is wrong with it. Fake items have no place in professional publications these days. People are aware of this. The tone of speech is critical in ecommerce UX. People like to converse with genuine people. Try to avoid jargon and marketing nonsense. Consider how your consumer will react to each statement. Would you like to hear those sentences?
Checkout flow in ecommerce UX
The most contentious issue. It’s sometimes a question of life and death. If you’re not skilled enough at UX, you may easily bleed to death at this point. However, if you understand your clients and ecommerce UX, you won’t have to worry. If you’re not sure where to begin when creating a strong checkout flow, I recommend starting with best practices.
I’m not saying that all of the suggestions will be appropriate for your site, but I’m confident that they won’t harm it. When you’ve had a highly or at least decently converting checkout flow, you may tweak it based on your experiences and feedback from consumers or user interviews. Smashing magazine compiled the top 12 ideas for the greatest checkout processes. I’ll simply go through them quickly:
- Users should not be forced to register in order to shop.
- Inform about the product’s availability.
- Allow your consumers to simply make changes to their orders.
- Provide real-time assistance (this has already been discussed)
- Keep the back button completely functioning (personally, I don’t think it’s a tip, but more of a need).
- Provide photographs, specs, and links for the basket items.
- Provide a progress indication (I only want to emphasize it.
- It is becoming increasingly significant, and it has the potential to provide an excellent user experience.)
- Keep the checkout interface as basic as possible.
- Do not remove the user from the checkout process.
- Inform users about the delivery circumstances and timeframes (we’ve already addressed half of it).
- Inform the consumers about the following steps.
- Send a confirmation email as quickly as possible (and try to contact them by phone or in person if the item is expensive).
Display Customer Experiences — Even Negative Ones
Even the most detailed product description can leave some people with unresolved queries. Product reviews from other consumers or professionals will lend another voice to the site, providing more insight into the product.
Users frequently utilized product reviews to learn more about future purchases. In many cases, the evaluations addressed the specific issues that consumers had, which were frequently connected to product usage. Product descriptions can convey product qualities, but product reviews can give information about how to use the product.
A customer on Fossil.com found conflicting reviews about a smartwatch. “Someone claims the rubber strap is incredibly difficult to use,” he continued. Someone person claims that the strap is of poor quality, like a child’s watch. However, someone else claims that the materials are superb.” Ultimately, despite the negative comments about the watch, the positive reviews convinced him to keep thinking about it. He exited the reviews and went back to the product features, specifications, and images.